This is a magazine spot that I did for GiftBridge. The idea was that these adds would be part of a marketing toolkit to give to member associations to promote GiftBridge to their members. Hence, the pieces could theoretically appear in a number of different magazines or publications. I did two versions, which are shown …
With ACI’s new product launch came a new web site, and the need for content. Importantly, the website was going to set the “voice” for GiftBridge– that is, the style and tone of the site was going to set the style and tone for all future marketing materials. So we had to get this right. …
St. Louis transportation was getting a web site make-over, and they needed someone to spruce up their content. The original content was highly optimized for search engines, but not for people. The challenge was to take the large amounts of text (some of which was repetitive), reorganize it, and make it into compelling marketing copy. …
