Some of the posts we did for ej4 finalists for the 2018 eLearning Learning MVP AWARDS, one in the “engaging learners” category and one in the “culture” category. Those two posts can be found here: (engaging learners) “10 Tips to Improve Learning Engagement” (culture) “What is a Learning Ecosystem? And How Does it Support Corporate Strategy?“  
We worked with a marketing company and a local SEO/guest post consultant to raise the profile of a new bed-in-a-box product, Herobed. This was a great, challenging project for us. The publications had different audiences and spoke with different voices, so each article had to be specially tailored. And of course, the content had to …
This was a pretty typical project where a client wanted to up their visibility as a thought leader. His specialty was in planning for retirement–not just the financial aspects, but also in terms of finding happiness and fulfillment. Because many small business owners end up struggling with both aspects, we want to reach this audience …
Articles for Client Appearing in Small Business Monthly Read More »
Start-up Infoplus wanted to hit the ground running with a full-fledged blog, white papers, a case study, and more. The company’s software helps organizations manage their inventory, warehousing, and logistics in-house and specifically targets businesses for whom enterprise solutions are too big or too expensive. The relationship started with with a writing blitz to get …
Ryan Eudy, CEO of ej4, has some very definite opinions about the state of the e-learning industry. We simply helped him organize and express his thoughts.
An inventor with a novel product for cleaning up oil spills was referred to us because he wanted to take the next step: building a business to develop, create, and ultimately sell his invention. He needed a business plan that would appeal to potential investors as well as business partners helping with development. We worked closely …
A large industrial supply company wanted a content venue to talk about multiple topics, including MRO, supply chain, factory best practices, and more. Along with Traffic-prm, I came up with the central idea of resilient manufacturing: manufacturing best practices that were not just lean or green, but also best able to avoid disasters, maintenance issues, and …
Uptime Insights Blog (and Thought Leadership for Maintenance and Procurement) Read More »
For years, we have been blogging for Compassionate Nursing Services, an agency for in-home caregivers and nurses. We also did SEO work and reworked much of the the content on their webpages and older blog posts. (Click the first image to visit their home page’ click the second to see their blog):
The co-CEO of Psychological Associates asked me to prepare a messaging document to help focus the efforts of the marketing team. In about a week, I did the research and wrote a roughly-15-page “Core marketing messaging and copy guidelines” manual for the company. Not only did this explain what messaging they should (and should not) use, …
This was a follow-up campaign to Mark Andy’s “Do you make the cut”. They wanted something this time around that emphasized engineering and performance, and that could help further establish their brand. This won a Tam award.
