Although I mostly do writing, I also know a little bit about the web, and help out some organizations with Word Press. So I have helped with two relaunches of the website for my son’s school (in 2011 and 2014). The linked facebook and twitter accounts have really helped facilitate communication for the school, and …
How do you get witty dialogue and a solid marketing message into 30 seconds? To be clear: how do you get witty dialogue and a solid marketing message about airport parking into 3o seconds? Well, Caprola squad got the voice talent, and I did the script. Hear for yourself:
Intelispend came to me after parting ways with the agency writing their blog. They wanted to breathe new life into the blog while maintaining a very specific voice and tone. And, they needed to generate regular and consistent content for a very niche area. Intelispend treated me as a partner from the beginning, and I …
This was a big project, with a lot of research to digest (and many outlines, needing approval by many players). While I can’t take 100% credit for the final product– many researchers and editors also had a hand in it– I did do the bulk of the organizing and writing, with everything on time and …
I helped out a marketing company that, among other parts of a project, was create sell sheets for its clients. I provided them (and the client) with about three different options for the sell sheet. This option was the least stuffy, more emotional of the three (though I don’t know which they finally picked, this …
Drafted some white paper content for DMI, a logistics company that targets entrepreneurs and competes with a long list of companies, including amazon. Their content has to be short and sweet to compete for the attention of the busy entrepreneur, while still speaking to their “pain points”.
The Association’s Dilemma
This article appeared in the October 2011 issue of Flexo magazine. Flexo is a trade publication for the printing industry, particularly larger companies that use (unsurprisingly) flexo printing technology. The article itself focuses on waste in the printing process, a key marketing point for one of my clients. This article required doing outside research as …
The challenge with this article was the word (and space) limit. The client had a lot of abstract ideas that had to come across quickly. And since it was, ultimately, a marketing piece, the focus of the article had to be on the benefits of retaining the client’s services. A longer version of this article …
I think I’ll let the ad speak for itself. I did the creative and the copy; Jeff Fuelling did the design work (and was a great sounding board).
