We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering all that great content. And now…you’re stuck in the review process. Your content creators are being so efficient that you can’t keep up …
6 Tips for Speeding Up Your Content Review Process Read More »
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to drop one thing and not …
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might generate. Here’s a pattern we’ve noticed over the past few years: There is a lot of search activity around names. I mean, a lot. People are …
People Often Search for These…Which Can Tell You a Lot About How to Market Read More »
The best way to grow your sales is to figure out your best customers and “clone” them—that is, find other customers that are just like them in terms of needs, buying habits, and so on. That doesn’t necessarily mean that you find customers in the same industry. Or that are the same size. (See my …
Need a Plan for Content Marketing? Start by Talking to Your Best Customers Read More »
There are two main types of content. Each reflects the state of mind the (potential) reader is in when discovering content. Readers are either hunting for content or gathering it. The difference boils down to this: Is the reader looking for a specific piece of information? That’s hunting. Or, is the reader simply browsing to …
When It Comes to Content, There are Two Minds— “Hunt” and “Gather” Read More »
What are you doing right now simply because it’s considered a “best practice”? When was the last time you stopped to consider if those things were really right for you?
When looking for keywords, don’t settle for your brand names, or trade terms. Find out how your audience talks about your world.
Do you really know who your best customers are? You might not. The pattern we *thought* we saw in our best clients was not really there at all.
If you’ve been trying to figure out a way to make your blogs more interactive, you’re not alone. In the world of content creation, it’s important to provide blogs that are not only interesting but also keep the viewer engaged. But there are many ways to make a single blog post or article more interactive. …
Our Favorite WordPress Plugins for Boosting Engagement on Blog Posts Read More »
I’ve seen many articles answering the question “How often should we publish a blog post?” But let’s back up a second and ask the more important question: “Should this thing I want to write about be a blog post at all?” Over the years we’ve had a lot of clients who treated their blogs like …
